Station Profile

luther no3dFormat & Station

R&B + Old School - B-96.9 

Format Description

Reach over 24,000 consumers each week with B96.9

B96.9- the region’s only adult urban station featuring Big Kess from the local community. B96.9 is Fort Wayne’s newest radio station bringing some soul back into the Summit City. Well-targeted and serving the African American community.

B-96.9 is targeted to reach Adults age 25-64. 

B-96.9 allows advertisers to reach a large consumer group that can’t be reached with any other station.

whitney no3d

The station boasts a heavy emphasis on music, personality, and community involvement.

B-96.9 features one of the top nationally syndicated morning shows in the country, The Tom Joyner Morning Show, airing weekday mornings from 6AM to 10AM. 

Artist Profile: B-96.9 features R & B and Old School artists like Luther Vandross, Mary J. Blige, Jill Scott, Kenny G, John Legend, Jill Scott, Kenny G, Marvin Gaye, Kool & The Gang, Sly & The Family Stone, Beyoncé, James Brown and Usher. and much more. 

Get exposure to thousands of potential customers each week with B-96.9.

Demographic Profile

family 3

B-96.9's listeners are in their prime spending years.

Age: B-96.9 targets adults 25 to 54. 51% of all B-96.9 listeners are between the ages of 25 and 54.

GenderB-96.9’s audience composition is 61% Female and 39% Male.

Occupation:B-96.9 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.B-96.9's format targets consumers with high disposable income.

man business 4Household Income: B-96.9's listeners have earning power.

- Over 63% of B-96.9 adult listeners 18 years of age and over have an income over $35,000. 
- 47%of B-96.9 listeners have household incomes over $50,000.
- Almost 20% have an income over $75,000.Home: 

55%of B-96.9 listeners have children under 18 that reside in their household.

Education:Over 60% have attended college.

B-96.9 targets listeners with purchasing power in Fort Wayne and surrounding areas.

Lifestyle Profile

Home: B-96.9 targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending:Started or completed in the past 2 years:

construction 2

Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

B-96.9 listeners are huge shoppers with purchasing power.

B-96.9 Listeners:

iStock 000014843977Small- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Almost 90% went out in the past month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: B-96.9 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: B-96.9 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. B-96.9 listeners enjoy going out to music concerts, sporting events, bars and restaurants.B-96.9 listeners are in their prime income and spending years.

B-96.9 has wide demographic appeal with consumers who have purchasing power!

African American Consumer Facts  

couple 26

The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence and household income will continue to impact the community’s economic power, especially with women. 

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, healthcare and financial management services. 

couple 24African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 

African-American women tend to be the primary decision makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 

Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethic categorization.

B-96.9 an important piece of every adult radio advertising buy!

Here's Why B-96.9 Targets Women

woman shopping 11280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source:Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Wake Up With Tom Joyner Mornings On B-96.9

Start your day with the leading #1 syndicated urban morning show in America weekday morning on B-96.9!

tom joyner

The Tom Joyner Morning Show airs on more than 105 stations reaching nearly 8 million listeners, has distinguished itself over the years as continuously giving back to its audience with quality programming, highly popular promotions, special events and philanthropy.  His Foundation has raised more than $60 million to help keep students in historically black colleges and universities. 

The Tom Joyner Morning Show with co-hosts Sybil Wilkes, J. Anthony Brown and senior news analyst Roland Martin, also features “Inside Her Story” with Jacque Reid; political commentary from Stephanie Robinson and Jeff Johnson; entertainment reports from Kevin Frazier, as well as comedic observations from D.L. Hughley and the Celebrity Snitch Huggy Lowdown.

Join Tom Joyner weekday mornings 6:00am - 10am on B-96.9


 Angel On B-96.9

Angel Suttle has been referred to as “Goddess of the Airwaves” by radio industry veterans. She brings a unique combination of business prowess, community connection, enlightenment, and motivation that is rare to the Adams Radio Group family.

A graduate of Concordia Lutheran High School and Indiana Tech with a B.S. in Business Administration, Angel is a native of Fort Wayne with a heart for her community and the youth. Volunteerism is a primary part of her purpose allowing her to connect with middle and high school aged students in various facets including mentoring. Angel is also Founder of Halo Media Inc and a noted inspirational speaker captivating people with her #HaloEffect social media initiatives, speaking engagements, and radio show.

Join Angel 10am-3pm on B-96.9.

fort 500The Big Kess Show On B-96.9

Fort Wayne’s very own , Big Kess, has lent his unrivaled sense of humor and his engaging personality to keep the city on its toes for more than ten years. Starting off at nights on Wnht Wild963 all the way up to his own morning show (The Big Kess Morning Show) His impeccable timing, witty catch phrases, and his untouchable work ethic has afforded him many professional opportunities, gigs, and collaborations with many household names.

Most recently, he has lent his efforts to program the cities newest radio station B96.9, where he serenades local airwaves with the old-school tunes that have caught the attention of listeners all across the summit city. His commitment and ambitious plans for the future of the Fort Wayne area is the driving force behind his talent. Be on the look out for great things to come from Big Kess as he continues to lend his gifts to the region.

Join Big Kess 3pm-7pm on B-96.9.


 B-96.9 Coverage Map

ftwayne b96mapwjfxhd3fm

To Learn More How Radio Can Help
Grow Your Business Click Here




tile get-the-report-free


thumbs cropped

Find out about our cost saving packages and current advertising specials.

For more info Click here



Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached.

For more info click here.


img shoppers-cropped

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

For more info: Click here


banner about-us

As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

For more info: Click here